Digital marketing Training in chennai

Learn how to do Online digital marketing from basic level to expert level which is taught by hands-on experience working professionals. With our Digital Marketing Training in Chennai, you will not only learn concepts of it and you will able to create digital marketing campaign for any business, products, services, software’s and websites from small sizes to big. ALCE offers professional digital marketing course in Chennai to meet the industry needs. Our practical oriented digital marketing training will help students to gain industry exposure in understanding digital channels, techniques and its application to make and run successful marketing campaign.

Why Digital marketing?

Your customers are on social media, and digital marketing helps you reach them. ... Digital marketing helps you reach these engaged consumers. Not only are you able to publish and promote unique content on these social sites, but you're also able to reach consumers through advertising. Digital marketing professionals are responsible for various marketing strategies like keyword analysis, search engine optimization, content marketing, sales conversion, campaign marketing, eCommerce marketing, display advertising, performance monitoring and using social media platforms to drive potential traffic to the business website. In this digital age, there is a huge demand for digital marketing professionals, who can run an effective marketing campaign that ensure more online presence and sale conversion to business.

Digital marketing Training In Chennai Course Syllabus

MODULE 1: BASICS DIGITAL MARKETING

Introduction To Online Digital Marketing

  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors Engagement
  • Bringing Targeted Traffic
  • Lead Generation
  • MODULE 2: ANALYSIS AND KEYWORD RESEARCH

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project
  • MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing
  • Indexing
  • Crawling
  • MODULE 4: ON PAGE OPTIMIZATION

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • Robot.txt
  • MODULE 5: OFF PAGE OPTIMIZATION

  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile link creations
  • Infographics Submission
  • MODULE 6: SEO UPDATES AND ANALYSIS

  • Google Panda,
  • Penguin,
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis And Optimization
  • Competitor Website Analysis And Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting
  • MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING

  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews
  • MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)

  • Google Adwords
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Adwords Targeting And Placement
  • Adwords Bidding And Budgeting
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)

  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Hashtags
  • Image Optimization
  • MODULE 10: SOCIAL MEDIA MARKETING (SMM)

  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • Introduction To Twitter
  • MODULE 11: GOOGLE WEB ANALYTICS

  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics
  • MODULE 12: WEBMASTER TOOLS

  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • Robots.txt and Links Removal
  • HTML Suggestion
  • Why Choose ALCE For Your Digital marketing Training

    • Best institution for Digital marketing Training in Chennai with working professionals
    • Learn by working on real-time Digital marketing projects
    • Flexible Timings – Weekday, Weekend & Fast-track
    • Tips and discussion to build your technical interview skills
    • Excel your knowledge with Affordable price in ALCE
    • We are on Top Google Results for the competitive Keywords like Digital Marketing Training in Chennai & other SEO related keywords. Our results speak for themselves
    • Training is provided by Digital Marketing Industry Experts
    • 100% Practical Training and students will be working on real-time projects
    • Only Digital Marketing Institute in Chennai where training on Advanced Digital Marketing Tools will be provided
    • Job Placements in leading Digital Marketing companies in Chennai
    • Post Training Support
    • Smaller batches of 4-5 members to enable better learning

    Importants of Digital marketing Training In Chennai ?

    At one point online marketing was just a new and different way to market. It opened up a new form of media on which to peddle goods and services. But within just the past few years, the importance of digital marketing has become something else. It’s become an integral part of what a business is to its customers. It’s no longer enough to have a website or run some un-focused AdWords campaign. Don’t have integrated digital marketing strategies working for your business? Time is working against you because of it. As the Internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear. Let’s take a look at why your business needs digital marketing to grow and thrive.

    FAQs

    Call now: +91 7867847855 and know the exciting offers available for you
    • Fully hands-on training
    • Learn by working on real-time projects
    • Flexible Timings – Weekday, Weekend & Fast-track
    • Certification guidance
    • Interview preparation
    • Tips and discussion to build your technical interview skills
    • Excel your knowledge with Affordable price in ALCE
    • More than 7+ Years of experience in Advanced Digital Marketing Technologies.
    • Trainers are expert level and fully up-to-date in the subjects they teach because they continue to spend time working on real-world industry applications.
    • Trainers have Experienced on multiple real-time Advanced Digital Marketing Training projects in their Industries.
    • Are working professionals working in multinational companies such as CTS, TCS, HCL Technologies, ZOHO, WIPRO.
    • Trained more than 2000+ Students in a year.
    • Strong Theoretical & Practical Knowledge.
    • Are certified Professionals with High Grade.
    • Are Well connected with Hiring HRs in multinational companies.
    We at ALCE believe in giving individual attention to students so that they will be in a position to clarify all the doubts that arise in complex and difficult topics. Therefore, we restrict the size of each Advanced Digital Marketing Training batch to 5 or 6 members at max or else if you need individual Training that also we provide at your flexible timing.
    Our courseware is designed to give a hands-on approach to the students in Advanced Digital Marketing Training. The course is made up of theoretical classes that teach the basics of each module followed by high-intensity practical sessions reflecting the current challenges and needs of the industry that will demand the students' time and commitment.
    No worries. ALCE assure that no one misses single lectures topics. We will reschedule the classes as per your convenience within the stipulated course duration with all such possibilities. If required you can even attend that topic with any other batches.
    ALCE provides many suitable modes of training to the students like
    • Classroom training
    • One to One training
    • Fast track training
    • Customized training
    Yes, ALCE provides group discounts for its training programs. To get more details, visit our website and contact our support team via Call, Email, Live Chat option or drop a Quick Enquiry. Depending on the group size, we offer discounts as per the terms and conditions.
    We accept all major kinds of payment options. Cash, GPay, Net Banking.
    Please Contact +91 7867847855. Or you can share your queries through alcesupport@makeiton.com / learncompileexecute@gmail.com

    Contact Us

    No 147 1st Floor,NJK Avenue,
    OMR,Sholinganallur,
    Chennai 600119.

    alcesupport@makeiton.com

    +919445502306
    +917867847855

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